Any person, firm or corporation violating any of the provisions of this chapter for which a specific penalty is not otherwise set forth herein shall, upon conviction thereof, be guilty of a misdemeanor and shall be subject to a fine in an amount not exceeding $350.00, or by imprisonment for not more than 90 days, or by both such fine and imprisonment; and in addition thereto, the license of such person, firm or corporation may be revoked or suspended. (Ord. 4891 § 14, 1996; Ord. 3313 § 5, 1983; 1961 code § 5.37.120.)