The animal care and control authority is authorized on behalf of the city of Bellevue to develop a public information and education campaign about responsible pet ownership, pet adoption and the benefits of spay and neuter operations. The campaign should be coordinated with other animal interest groups. The materials shall be made available to the general public and provided to each person obtaining a license or redeeming a pet. Materials shall be made available to and disseminated through veterinarians, pet shops, catteries, kennels and the media. The use of pro bono assistance from entities having expertise in public advertising or information campaigns is encouraged. (Ord. 5957 § 3, 2010.)